A record-breaking tour that doubles as a global fundraiser
The Weeknd is turning one of the biggest stadium tours on the planet into a steady stream of support for people facing hunger. As the “After Hours Til Dawn” juggernaut powers into a new leg across Latin America starting April 20, $1 from every ticket sold across both the current and extended runs will go to the United Nations World Food Programme (WFP) and Global Citizen via his XO Humanitarian Fund.
The new dates include Mexico City, Rio de Janeiro, and São Paulo. Brazilian superstar Anitta will join in her home country, while Playboi Carti—who’s been on a run with Abel Tesfaye in Europe and the UK—remains a featured guest in major cities like Amsterdam, London, Milan, and Madrid. It’s a blockbuster touring footprint with a built-in charitable engine.
Nespresso is sponsoring the tour extension, and the partnership stretches beyond logos. The coffee company has teamed with the artist on a music-centric coffee spot in New York City—part merch hub, part hangout, part teaser for what’s next on the road. To keep fans engaged before tickets go live, Samra Origins, Tesfaye’s Ethiopian coffee brand, has also dropped limited products and accessories tied to the tour.
The scale matters here. This tour has already notched more than 40 sold-out stadium shows and, according to industry tallies, pushed Tesfaye into the top-grossing bracket for any Black male artist in history. When you’re moving that many tickets, even a single dollar per seat adds up fast. Multiply a typical stadium’s tens of thousands of seats by dozens of nights, and you’re looking at a donation stream that can run into the millions as the run continues.
Where the money goes—and why the timing is urgent
The $1-per-ticket model feeds into the XO Humanitarian Fund, created to back WFP’s emergency food assistance and resilience programs. WFP has been blunt about the scale of need: hundreds of millions of people are facing acute food insecurity due to conflict, climate shocks, and economic strain. Direct cash and food assistance can stabilize families quickly; school meal programs, in particular, are one of the most effective ways to keep children in classrooms and communities functioning.
That’s where Global Citizen enters the picture. Beyond the WFP support, Tesfaye is partnering with the advocacy group to raise money for schoolchildren globally through the FIFA Global Citizen Education Fund—an initiative aimed at keeping kids learning when crises threaten to push them out. It’s a complementary play: WFP addresses immediate needs, while the education fund targets the longer arc of opportunity.
This isn’t a one-off for Tesfaye. He’s spent the past few years linking releases, tours, and brand moves to humanitarian giving, especially around hunger relief. Launching a fund, partnering with WFP, and continuing to pledge per-ticket revenue builds a clear pattern: use the tour’s reach to turn fandom into measurable outcomes.
The tour itself has become a case study in how music, brands, and philanthropy can reinforce each other without watering down the art. The production has been a social-media magnet, the setlist pulls from a decade of hits, and the shows sell out quickly. The Nespresso tie-in and the NYC coffee hub are more than promo—they’re touchpoints that keep the conversation going between big onsale moments. Samra Origins, rooted in Ethiopian coffee culture, gives that ecosystem a tangible product story fans can taste and share.
For fans, here’s the practical stuff. Presales for the extended dates start on September 8 across official ticketing channels. Expect high demand in Mexico City, Rio, and São Paulo, where stadium acts often add extra nights when the first wave sells through. Playboi Carti remains on select European and UK bills, while Anitta’s presence should supercharge interest in Brazil. As always with tours at this scale, watch for staggered onsale times and venue-specific presale windows.
There’s also a ripple effect inside the industry. The “After Hours Til Dawn” run has been flagged as the biggest R&B tour ever, and its production model—fewer arenas, more stadiums—has reshaped how artists think about routing and pacing. Add a baked-in charitable component, and it sets a template others can copy without reinventing the logistics. It’s simple, transparent, and easy for fans to understand: every ticket helps feed someone.
For WFP and Global Citizen, the steady inflow matters. Emergency response requires reliable funding, not just big one-time checks. A per-ticket pledge scales with demand, which means the better the shows do, the more help reaches families and classrooms. It’s a bit like turning applause into meals—night after night, city after city.
- Tour expansion: Latin America from April 20, with Mexico City, Rio de Janeiro, São Paulo
- Guests: Playboi Carti (Europe/UK), Anitta (Brazil)
- Donation: $1 per ticket to WFP and Global Citizen via XO Humanitarian Fund
- Education push: Support for the FIFA Global Citizen Education Fund
- Sponsor: Nespresso; plus a NYC music-focused coffee shop
- Fan extras: New drops from Samra Origins coffee brand
- Tickets: Presales begin September 8
If you’re going, the experience is the draw. But for many fans, knowing that every seat sold feeds into relief efforts is part of the pitch. When a pop spectacle this size plants a flag in the ground—music first, impact alongside—it changes the baseline for what a global tour can do.
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